“75% G-Wagons sold in India are personalised”: Santosh Iyer explains Mercedes’ ‘hyper-custom’ strategy

Mercedes’ R&D head Manu Saale and India head Santosh Iyer with the G63 Collector’s Edition. Based on an interaction with Arpit Mahendra.Mercedes-Benz India is focusing on hyper-personalisation as part of its strategy, as seen in the recently launched AMG G63 Collector’s Edition. We spoke with Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, and…

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