Financial strain and debt stop 53% of US high schoolers from going to college: What alternatives are students turning to instead?
For many American students, the decision to attend college is no longer just about ambition, curiosity, or career goals—it’s about money. A new Ellucian Student Voice Report 2025, based on a survey of over 1,500 learners, finds that financial concerns remain the biggest barrier to enrollment and completion. More than half of those who never enrolled in college (56%) say cost was the main reason. Among high school students not planning to enroll, 53% cite affordability as a top concern. Even those who started college but left without completing face significant hurdles in returning, citing upfront costs and debt as major obstacles.The findings highlight a growing divide: students from resource-rich backgrounds can continue on traditional pathways, while others are forced to delay, pause, or abandon their higher education dreams altogether.
Finances take over higher education
For many young people, the financial realities of college are daunting. Rising tuition, housing, textbooks, and living expenses often outweigh potential long-term benefits. Some students take unconventional paths, like part-time study, online programs, or vocational certificates, just to avoid large debts. Others forgo higher education entirely, entering the workforce directly or seeking training programs outside the traditional college system.This financial strain is compounded by the “enrollment cliff”, a nationwide trend driven by declining numbers of 18-year-olds entering college. Traditional models—high school graduates automatically transitioning to college—are no longer sufficient. Colleges are now competing for a shrinking pool of potential students, while students navigate increasingly complex and costly options.
Flexibility and lifelong learning are more important than ever
As financial pressures continue to mount, students are finding innovative ways to pursue education without breaking the bank. The Ellucian report shows that 87% of current college students plan to pursue additional credentials, and nearly half (44%) intend to do so within the next year. This reflects a growing mindset among learners: education is no longer a one-time, four-year experience but a continuous, evolving journey.Non-degree programs and skill-building opportunities have become increasingly appealing, especially for dual enrollment students. 76% of these students value non-degree programs, while 59% prioritise upskilling opportunities, demonstrating that many learners are focused on practical, career-ready skills rather than traditional degrees alone. These programs provide a cost-effective and time-efficient way to gain knowledge, earn credentials, and remain competitive in a rapidly changing job market.The rise of online learning is another crucial trend. For students juggling work, family, or financial constraints, virtual programs offer flexibility and accessibility that traditional campuses often cannot. According to the survey, 30% of high school students plan to complete college entirely online, signaling that digital pathways are no longer a niche option—they are a mainstream choice.Social media is also playing a key role in shaping how students explore educational opportunities. 25% of high school students rely on platforms like Instagram, TikTok, or YouTube as primary sources for researching colleges, programs, and learning pathways. This reflects a generational shift: students expect education to fit seamlessly into their lives, combining flexibility, affordability, and personalised guidance.In short, today’s learners are demanding more than traditional, rigid pathways. They want options that allow them to learn when and how it works for them, build relevant skills, and adapt their education to life’s realities. Colleges that embrace this shift—offering flexible programs, digital solutions, and skill-focused credentials—stand to meet students where they are and support their long-term success.
The role of colleges: More than financial aid
Affordability is critical, but students are also looking for clarity, guidance, and support. They want:
- Clear academic pathways that help them understand what courses and milestones lead to degree completion.
- Smoother transfer credit processes, so previous learning and experience are recognised.
- Personalised guidance on financial aid, scholarships, and cost management.
By addressing these needs, institutions can re-engage stop-outs and students who never enrolled, helping more learners succeed despite financial challenges. Technology can play a key role—digital platforms, social media, and online services allow colleges to meet students where they are, offering both convenience and support.
A shifting higher education landscape
The Ellucian survey paints a picture of a higher education system in transition. Rising costs, demographic shifts, and evolving student expectations are reshaping how students approach learning. Colleges that prioritise affordability, flexibility, and clear pathways are better positioned to help students not just enroll but thrive.In today’s world, the cost of college is no longer just a number on a tuition bill—it’s a decision that can determine the trajectory of a student’s life. Without thoughtful intervention, too many promising students may find their dreams of higher education out of reach.
