“75% G-Wagons sold in India are personalised”: Santosh Iyer explains Mercedes’ ‘hyper-custom’ strategy

Mercedes’ R&D head Manu Saale and India head Santosh Iyer with the G63 Collector’s Edition. Based on an interaction with Arpit Mahendra.Mercedes-Benz India is focusing on hyper-personalisation as part of its strategy, as seen in the recently launched AMG G63 Collector’s Edition. We spoke with Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, and…

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Mercedes-Benz launches EQS 580 Celebration edition at Rs 1.3 crores: Limited to 50 Units

Mercedes-Benz India has launched the Mercedes-Benz EQS 580 Celebration edition in the Indian market. The luxury electric sedan is priced at Rs 1.3 crores (ex-showroom) and will be limited to just 50 units. Interested customers can book the limited edition EV online or by visiting their nearest Mercedes-Benz dealership. deliveries are expected to begin soon….

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