Mahindra’s next-gen EVs: Why XEV 9e & BE 6 are worth the hype

The following article is an advertorial.
Mahindra & Mahindra has once again made a bold statement in the Indian EV market. With the launch of the XEV 9e and BE 6, the company has not only expanded its electric portfolio but also set new benchmarks in the premium EV segment. The overwhelming response from buyers was evident, with both models securing a staggering 30,179 bookings on the first day alone. The XEV 9e emerged as the top choice, accounting for 16,900 bookings, while the BE 6 followed closely with 13,279 bookings. But beyond the impressive numbers, what makes these electric SUVs stand out in an increasingly competitive segment?
Mahindra has positioned the XEV 9e and BE 6 as premium electric SUVs, catering to a new generation of buyers who seek cutting-edge technology, striking design, and a truly electric driving experience without compromising on performance or practicality. With global automakers ramping up their EV offerings in India, Mahindra has taken a strategic approach by introducing these models, which not only align with the future of mobility but also maintain the brand’s legacy of producing rugged and capable SUVs.
Mahindra BE 6 and XEV 9e: Radical shift in SUV design
The Mahindra BE 6 is an SUV that completely breaks away from conventional design norms. The Indian market has long been accustomed to boxy, upright SUV designs, but the BE 6 challenges this with its bold, coupe-like silhouette.

Inspired by fighter jets, its design is sharp and aerodynamic, making it one of the most aggressive-looking SUVs in its segment. The sleek LED DRLs, a muscular front bumper, and a C-shaped lighting signature ensure that the BE 6 is instantly recognizable from a distance. The flush door handles, minimalistic yet rugged detailing, and black cladding around the wheel arches reinforce the fact that while this is an EV, it still retains the toughness expected from a Mahindra SUV. The sloping roofline and sporty stance give it a dynamic road presence, making it look futuristic and performance-focused at the same time.

On the other hand, the Mahindra XEV 9e is designed to appeal to those who prefer a more balanced yet sophisticated design approach. With a bold, upright stance, the XEV 9e immediately commands attention. The closed-off grille, illuminated Mahindra logo, and angular LED headlights give it a high-tech look, while the full-width LED light bar at the rear adds a premium touch. The wide stance and sculpted wheel arches not only enhance its road presence but also reinforce its rugged capabilities. Unlike the BE 6, which leans towards a sportier profile, the XEV 9e offers a more conventional yet futuristic design, catering to buyers who want a refined, luxury-oriented electric SUV.

Mahindra BE 6 and XEV 9e: Tech-packed, futuristic interiors

Step inside, and both models feature Mahindra’s vision of a high-tech, digital-first cabin. The BE 6’s interior is driver-focused, featuring a fighter jet-inspired cockpit. The dual 12.3-inch screens, one for the instrument cluster and the other for infotainment, ensure that all vital information is easily accessible. A key highlight is the augmented reality heads-up display, which projects essential driving data onto the windshield, reducing distractions and enhancing safety.

The halo-like cockpit design, along with ambient lighting and aviation-inspired controls, creates a unique driving experience. While the BE 6 focuses on a performance-oriented feel, it does not compromise on comfort, offering plush yet sporty seats, premium upholstery, and ample storage space, including a 45-litre frunk and 455-litre boot.

The XEV 9e, in contrast, is a luxury-focused SUV that pushes the boundaries of in-car technology. It features a triple-screen setup, integrating the digital instrument cluster, infotainment system, and a dedicated display for passengers. Furthermore, there’s also an advanced 16-speaker Harman Kardon sound system for premium audio experience. The panoramic glass roof, leatherette upholstery, and power-adjustable seats elevate comfort levels and the airy feel inside the cabin.
In both SUVs, Mahindra has incorporated smart connectivity features, including 5G capabilities, wireless Apple CarPlay and Android Auto, and pre-installed OTT apps, essentially transforming the cabin into a mobile entertainment hub. Features like cabin pre-cooling, ventilated seats, and wireless charging further enhance the convenience factor, making these SUVs well-suited for Indian driving conditions.
Mahindra BE 6, XEV 9e: Power, performance & long-range confidence

Mahindra has ensured that range anxiety is no longer a concern for EV buyers. Both models come with two battery pack options: 59 kWh and 79 kWh. The 59 kWh version delivers an impressive 542 km range in the XEV 9e and 535 km in the BE 6, while the 79 kWh variant offers an extended 656 km range in the latter and up to 682 km in the BE 6. These figures make them among the longest-range EVs in the Indian market, ensuring that drivers can do long journeys without worrying about frequent charging stops. Complementing the range is the strong performance output, with power figures ranging from 231 hp to 286 hp, along with 380 Nm of torque. This combination allows for swift acceleration, effortless overtaking, and a refined driving experience, whether in city traffic or on highways.

Mahindra BE 6, XEV 9e: Built for Indian roads
Beyond performance and range, both SUVs are engineered to provide a seamless driving experience. Features like multiple drive modes, Boost Mode for instant power delivery, Single Pedal Drive for easier urban commuting, and multi-step regenerative braking ensure that drivers can adapt the vehicle’s behavior to their preferences. The electric power steering with a variable gear ratio ensures that maneuvering through tight city spaces is effortless while maintaining stability at higher speeds. Mahindra has also focused on ride quality, ensuring that these SUVs handle rough Indian roads with ease, thanks to their advanced suspension setup.

Safety remains a top priority for Mahindra, and both the BE 6 and XEV 9e come equipped with a comprehensive suite of safety features. The inclusion of 7 airbags, Level 2 ADAS with radar and cameras, 360-degree cameras, automatic parking, blind spot detection, and advanced braking systems ensures that passengers remain protected at all times. Given the unpredictability of Indian roads, these features provide an added layer of confidence to drivers, making these EVs some of the safest on the market.
Who should buy the Mahindra BE 6 and XEV 9e?
Mahindra has strategically positioned the BE 6 and XEV 9e to cater to two distinct buyer segments. The BE 6 is targeted at younger drivers and enthusiasts who appreciate a sportier, aggressive design, paired with futuristic technology and dynamic performance. In contrast, the XEV 9e is aimed at buyers who prioritize luxury, long-range capability, and an advanced tech-laden cabin. Despite their differences, both SUVs share a common goal: offering a premium EV experience without compromising on style, performance, or practicality.
Why Mahindra’s electric SUVs are a smarter choice?
These eSUVs offer fast charging, impressive range, and superior driving dynamics. Cutting-edge tech like an AR heads-up display, triple-screen dashboard, and Harman Kardon audio system place them among the most advanced EVs in India. With 500+ km range, they eliminate range anxiety, making them ideal for city and highway driving. The cabins of these models rival luxury global SUVs, hence offering a car that will definitely stand out in every sense of the word.

Now, why should you wait for Mahindra’s BE 6 and XEV 9e? Because these eSUVs aren’t just another addition to the EV space. They actually are game-changers, built to rival global models while catering perfectly to Indian buyers. With an ARAI-certified range of up to 682 km, they have killed range anxiety, making long road trips as easy as a tank of fuel. Their futuristic, head-turning design ensures they stand out on the road, while the tech-laden interiors with a triple-screen setup, premium Harman Kardon audio, and more put them leagues ahead of the competition. It’s no surprise that they have attracted celebrity buyers, with names like John Abraham, Anupam Mittal, Ajay Devgn, and Virender Sehwag expressing interest. Mahindra has already begun deliveries across the country, and customers who have booked their BE 6 or XEV 9e can now experience their performance and unmatched features firsthand. If you’re on the fence, rest assured, these SUVs are worth the wait. They definitely bring a blend of style, innovation, and electric power that makes them one of the smartest choices in the market today – whether ICE or EV.