
Consumer health cos woo Gen Z with chewables
NEW DELHI: Gen Z’s preference for trendy, convenient, and non-pill OTC formats such as gummies, chewables and effervescent powders, combined with rising health awareness, is fuelling significant growth in India’s consumer healthcare market.The trend is driving strong investments in innovation as companies including Haleon India, Dabur and Rasna seek to capitalise on emerging consumer trends…